Open Data Platform Initiative !

Pivotal and Hortonworks are founding members of an initiative called Open Data Platform (ODP) whose mission will be to enable collaboration between vendors and end users of Big Data technology. It will do this by jointly developing and promoting a common core of Apache Hadoop related technologies and enhancing compatibility amongst Hadoop related projects by driving interest amongst vendors and enterprise users in contributing to Apache Hadoop related projects according to ASF guidelines.

http://hortonworks.com/blog/pivotal-hortonworks-announce-alliance/